Nene Ventures is an investment and growth business focused on building and supporting a diverse portfolio of companies across a range of industries, including manufacturing, recruitment, construction services, food and beverage, luxary travel, and more.
My role involved managing and developing the brand’s social presence, creating content that not only promoted portfolio businesses but also shared insights around investment, growth, and what it takes to build a business.
Alongside content creation, I also worked directly with founders across the portfolio, travelling to capture interviews and on-site content to bring a more personal and authentic feel to the brand.
Brand & Content Strategy
A big part of my role was shaping how Nene Ventures communicates, moving away from purely promotional posts and towards more insight-led content.
As there isn’t a physical product or service to showcase, I had to be more creative with how content was approached. The focus shifted towards communicating the value Nene Ventures adds, through founder perspectives, business insights, and portfolio stories.
The aim was to create content that felt more meaningful and engaging, helping position the brand as more than just an investment business.
Creative Content
I created a mix of content including portfolio spotlights, founder interviews, educational posts, and campaign-led content.
A big part of the role involved travelling to meet founders and capture content on-site, helping bring a more personal and authentic feel to the brand. It made the content feel less like marketing and more like real insight into the businesses supported by Nene Ventures.
Alongside this, I created graphics and carousel content to support key messages, keeping everything clear, engaging, and consistent.
Alongside more insight-led content, I also created more relaxed, personality-driven pieces, including a mic’d up video of the Nene Ventures founders playing padel.
The aim was to show a different side to the brand, giving the founders the chance to be themselves and bring some humour into the content. It helped balance the more business-focused posts and made the brand feel more relatable and human.
Content Performance
The content approach had a clear impact on both reach and engagement.
Over a 90-day period, followers increased by 209.1%, with impressions rising by 110.9%. During a focused two-week campaign, impressions increased by 46% and reactions by 108%, showing strong engagement with the content.
Copywriting & Messaging
A big part of my role was making sure the messaging across Nene Ventures was clear, engaging, and easy to understand.
With no physical product to promote, the focus was on communicating value through content, whether that was sharing founder insights, business lessons, or highlighting what’s happening across the portfolio. I aimed to keep everything simple, relevant, and aligned with how the brand speaks.
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Founder Interviews
A key part of my role was working directly with founders across the portfolio, capturing interviews and on-site content to give a more personal insight into each business.
I prepared questions in advance and worked with stakeholders where needed, making sure each interview had a clear direction. I’d ask a range of questions, then cut the footage down to the most engaging and effective moments.
Often people weren’t fully comfortable on camera, so I helped by giving them a clear structure and simple guidance to make them feel more at ease and get the best out of each interview.
The aim was to share real experiences and perspectives, helping the content feel more genuine and less like traditional marketing, while also giving the businesses extra exposure and promoting what they offer.
