My time with Doncaster Knights was part of my university work placement and marked my first experience working within a professional rugby environment.
From the outset, I was given real responsibility, creating content across matchdays, training, and social media, while working across platforms including Instagram, TikTok, Facebook, and Twitter.
It was a fast-paced environment that pushed me to adapt quickly, build confidence, and develop my skills in content creation, video editing, and graphic design.
Alongside filming and content capture, I created graphics to support matchday and social content.
Working within the club’s branding, the focus was on keeping designs simple, clear, and effective for social media. It was a good way to develop my design skills while balancing it with video and live content.
Creative Design
Short-Form Content
Short-form video was a big focus of my role.
This ranged from matchday clips and training edits to more behind-the-scenes moments, all designed to be quick, engaging, and easy to watch. It often meant capturing and turning content around quickly, especially on busy days.
Video Content
Alongside short-form content, I created a range of video content including training edits, player interviews, and promotional pieces.
This ranged from more relaxed, behind-the-scenes training edits to structured content like interviews and promotional videos, including a campaign for “Concert at the Castle”. Each piece required a slightly different approach depending on the purpose and audience.
It helped me develop my filming and editing across different styles, while keeping everything engaging and suited to social media.
Analytics
The short and long-form content I produced played a key role in expanding reach and driving engagement across the club’s social platforms.
Over a two-week period, content generated 300,000+ views, including 176,000+ organic views, alongside contributing to 1.4 million impressions in one month.
Joined players on a visit to a local sponsor, capturing content at an escape room as part of a club partnership.
The focus was on creating something engaging and natural for social media, while still making sure the sponsor was clearly included. It was about finding that balance between content people want to watch and content that delivers value for the sponsor.
Sponsor Content
Photography
Alongside filming, I also captured photography during training sessions to support social content.
Heading down to the training pitches with a camera was a great part of the role, it’s something I genuinely enjoy. It gave me the chance to capture both the action and the more natural moments, helping to show what the environment is really like around the squad while adding variety to the club’s content.
